VOLKSWAGEN - GOLF GTI

To launch the all-new Volkswagen Golf we created the campaign tagline: Ready. Set. Golf., positioning the car as the green light to a bigger life in the city. And when it came time to unveil the new Golf GTI, we partnered with GoPro to give away the world's most versatile camera with the world's most versatile car.

We kicked off the promo with one GTI covered in GoPro cameras and enlisted the help of Global Rally Cross badass, Tanner Foust, to create an over-the-top interactive video with multiple cam views.